Going to craft fairs is one of my favourite activities. I love seeing new trends, talents and get some inspiration for myself. I also try to make connections with crafters to invite them to my Christmas Craft Fair that I organise every year in Blarney. I love introducing new crafters to the visitors at the fair.
As I see crafting as a business, I always look at how people display and sell their ware. Some items are harder to display then others. For example, hand-knitted baby clothes, cards and jewellery can be very difficult to arrange nicely.
Below are some of my thoughts on a good display.
- You want to get as much on the table as possible – but keep in mind that too many items can be confusing to potential buyers. Can each item be seen properly? Do people have space to pick up things without anything collapsing? You have space under the table, store your items there until you have space again. You don’t need five of the same – if people are interested but want it in a different colour – they will ask.
- Laying everything flat on the table doesn’t look very attractive and it will look more like a carboot sale than a special craft stall. There are different ways of displaying your items. Below are some examples for different items. (Photos taken from the web)
- Ensure that your prices are visible as not everybody will ask you. Most people have a price point they won’t overstep and having to ask for prices might lead to an embarrassing experience for both sides. Seeing the price ensures that people who stay will consider buying. Displaying your prices also ensures that there is no need for you to know all your prices by heart. It has happened more than once that I was quoted a price for an item while my friend a few moments later was given a different one for the same item. That can offend some people and they will avoid your stall in future.
- I have mentioned this already in my previous posts about craft business – some craft fair visitors might just browse and won’t make a decision on the spot but would like to ponder about a purchase. If you don’t have leaflets or business cards displayed with your contact details, you are loosing a potential customer right away. Stallholders have come back to me, saying that they were contacted after the fair for a purchase. So, make it easy to be found and contacted.
It’s handmade – Proof it!
- One of my favourite things to do at craft fairs is to watch crafters making things at their stall (saying that, always be aware when visitors are at your stall). It is firstly proof that the items are really handmade but it also opens communications up as people might feel more relaxed watching you and asking questions etc that can lead to a sale. Secondly, it also shows that items can be personalised.
Smile – The Best Display
- You are part of the display – an extension of your craft. And your smile and openness is the best advertising for your stall. In case you are having a bad day – leave that at home. It has nothing to do at the fair – just think how you feel when you are going shopping and have a grumpy sale/shop person ruining your day. Same applies here. This is your business – and your smile is your sales agent.
Most of all – have fun and enjoy the experience